UX DESIGNER
Work Done
UX Research, Visual Design, User Experience Design, Information Architecture
Timeframe
Jan 2023 -
Mar 2023
Overview
User retentions and attractions needed for Baduk player
My Role
UX/UI Designer Lead
THE BACKGROUND
The Client:
OGS, Online-go.com
Online-Go.com, potentially rebranding as baduk.com is a free place to play the game of Baduk, also known as Go, Igo, Weiqi, and others.
Baduk has many millions of players in Korea, Japan, and China, and a few hundred thousand players scattered around the rest of the world. Product owners have done well capturing a large portion of “the rest of the world”, but the Online go team only has a few thousand players coming from Korea, Japan, and China, which we would like to change.
THE BACKGROUND
The Problem
Influencer was compared with OGS , KGS, Tygem, Pandanet and more
Problem
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Outdated user interface and confuse navigation process
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Each of Player has severely different level of skills
Challenge
Current website doesn't clearly show how to navigate three main concept and learning Play Go
Hypothesis
Minimal website sitemap makes user comfortable and easy to navigate
THE MISSION
Mission for OGS
Online-Go.com, potentially rebranding as baduk.com is a free place to play the game of Baduk, also known as Go, Igo, Weiqi, and others. Baduk is a very old game dating back 2500 years and has been the subject of study for just as long. For many players, studying and observing is just as, if not more, important than playing the game. Baduk has many millions of players in Korea, Japan, and China, and a few hundred thousand players scattered around the rest of the world. We have done well capturing a large portion of the “the rest of the world”, but we only have a few thousand players coming from Korea, Japan, and China, which we would like to change.
USER TESTING
User testing
I conducted user testing with a designated coffee shop within set of times. I explained the demo version of the mobile clickable file to five different users between 30-60's and see how users react to the prototype. I found out lots of serious issues to navigate the app.
The Statement
" I love OGS and pretty easy to use but still some menu was clunky and clash. Also I wish I could use this game in iOS device"
​
(Sunwoo Lee, OGS user and Chef)
user plays around with the app user interface and play online-go game
THREE MAIN CONCEPTS AND UPDATES
Overview of 3 Major Changes
01
Consistent Typography
Insights into concrete practices and matches can practically increase user retention and typography impacts on learning ability.
02
Iconography Improvement
80% of users from online go gamer are from 40-60's age range.
We needs to target the main traffic and be familiar with illustrations that can be familiar with future young generations.
03
Readability and Legibility Improvement
left menu navigation or top navigation, I had many iterations with intuitive user-centered designs for legibility improvement and how to layout the pop-up messages on one screen.
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
This video shows that people from NewYork baduk game community thought OGS baduk flow and user interface settings. From this video, I found room for improvement compared to competitors in this market.
Gaming Influencer was compared with OGS , KGS, Tygem, Pandanet and more, NewYork baduk gathering
FINDING 1 INFORMATION ARCHTIECUTRE ISSUES
Information Architecture Issues
A strong information architecture will enable users to quickly and intuitively find familiarize themselves with the digital environment and to find what they are looking for and complete on boarding donation process. Optimizing a sitemap for a website or mobile app also helps visitors to find information quickly.
Results: Online-Go.com has basics however, beginner users can be confused by the overwhelming user interface at first. In order to reduce the friction to joining the game especially Western gamers, we need more explanations and community gathering inside online-go.com
PROTOTYPE
Desktop View
Home and on boarding screens
The best way you can learn the game is to watch how others play go and learn more about their tactics. You can easily join any games on online-go.com without any questions to be signed in.
Interactions
Simply click to go to the next step and smart animations
Easy sign up
Online go has dark mode and day mode options and also, you don't have to download java or any other software to play the game. I remove the friction of on boarding process and navigation should be easy to join.
Interactions
Simply click to go to the next step and smart animations
Play go
This is the user setting up a match finder to fillter out the quick and easy matches. Once user click to create the game, they will start with a similar level of different users from all over the world. On boarding screen, users can select join the game, watch others, educate themselves with tutorials
Interactions
Simply click to go to the next step and smart animations
RESULT
Sign up and user engagement time Increase
Using Google Analytics and Semrush Marketing reports,
I found out the huge social impact on keywords variations compare to 6 months ago. I imagined increasing user completion of sign-up and decreasing user drop-off on the onboarding process.
I also expect to see increased retention rates and user engagement rates along with the updates. To conduct a detailed retention analysis, I started by monitoring in-app behavior, performed cohort analysis to find months when users churn, and looked at engagement scores over time to identify unique gamification trends.
INQUIRIES
Get In Touch
For more work inquiries, or grab a coffee, email me at rachel.cho5257@gmail.com