UX DESIGNER
Work Done
What work have you done?
UX Research, Visual Design, User Experience Design, Interaction Design
Timeframe
2023
Overview
Diversity projects for safe company cultures with fast-growing leaders and learn more about DEI education
My Role
I led the end-to-end UX design and research of a mobile-first DEI platform that helped busy executives engage with diversity in a more human, accessible way
Redesigned Diversity Way Maker Podcast Mobile App
THE BACKGROUND
Podcast-style DEI training that’s mobile, human, and leadership-ready
I led the UX design of a mobile-first DEI platform that helped leadership teams go beyond awareness — and actually engage.
From podcast listening to 1:1 consultation, every touchpoint was designed to reduce friction and increase meaningful action.
THE PROBLEM
Why Leaders Weren’t Engaging Yet
1. Leaders needed DEI content they could actually consume on the go — not long PDFs or one-off trainings.
2. Most didn’t know where to start or how to access relevant resources.
3. Employees also found it difficult to schedule DEI coaching at scale.
Q:How are currently diversity issues in corporation needs to be solved this problem currently?Results: 4 out of 5 users mentioned that we need to take diversity issues seriously.
HYPHOTHESIS
Strategies to Improve Inclusive Work Culture
With easy-access consumable podcasts, DEI courses, and one-on-one consultations, crafting personal Diversity Way Maker courses will be beneficial in motivating diverse, equitable, and inclusive mindsets for a productive company culture that boosts morale.
Self-assessment will bring the preparation of personal purpose statements and confidence in their words.
KEY FINDINGS
Key Findings
After qualitative interviews, user surveys, and research, we found three key insights that drove our design:
1. C-suite leaders don’t have time for long reports or workshops — they need DEI content that fits into their day. Podcasts felt like the right entry point.
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2. Many didn’t know where to even begin. The lack of centralized, trustworthy DEI resources made it hard to build momentum.
3. Employees found it hard to schedule DEI coaching at scale — one-off workshops didn’t work well for busy teams; they needed ongoing, accessible follow-ups.
credit: 2019 US Podcastinsight.com survey results
USER STORY
DEI Podcast Platform Story
John works at tech start-up company as Talent Acquisition Head Manager.
He needs to learn about DEI to recruit talent.
John starts to listen to a podcast series in Diversity Way-Maker while he is driving and exercising. He saves so much time listening to easy-to-access courses. He loved the podcast platform, learning more about how to hire talented and diverse people to make the company grow faster.
The company starts to hire diversity talents. He asks his career coach about DEI, but John is still lost. He searches the internet for a more in-depth education.
John starts to listen to a podcast series in DWM and starts to recognize more social issues in regards to diversity. Now, he wants to consult professionals after studying DEI issues.
A 30-minute consultation gave him in-depth concepts and terminology. John is satisfied with the courses and paid for the remaining 12 competencies courses.
After he finished all the courses, John received the DEI certification.
John takes a Coursera course, but still finds the knowledge he acquired wasn't that practical. At the end of the day, he is frustrated that he can't find any quality content and feels pretty stuck.
He will also recommend others in his small team get subscriptions, and take courses targeting small business growth and productivity. The team can also share their progress so that everyone is motivated to finish.
PROTOTYPE
DEI Podcast education
Booking coaching session through the app
PROTOTYPE
Playlist & Player Screen
Podcasts Playlist
Designed for easy exploration — 1-click access to relevant DEI content.
Interactions
Simply click to go to the next step
Home and menu screens
User can interact with most options of the podcasts and learn more about news and explore other options.
Interactions
Simply click to go to the next step
Podcasts Courses Finished
This is the podcast course screen. Once user finish the courses, they will earn some points. In this screen, user earns 10 points of total 100 points. Also, they can follow step by step.
Interactions
Simply click to go to the next step
PROTOTYPE
Consultation
Profile > Select "Coach"
Built-in follow-up consultation system, directly tied to podcast content
Stats Screen
User selects consultant information to get to know more. This screen shows how much experience she has, how many consultations she's done, and how many diversity events were hosted by her.
Calendar screen
Check the time and date. Now it's ready to book a consultation!
Interactions
Simply click to go to the next step
Interactions
Simply click to go to the next step
Interactions
Simply click to go to the next step
RESEARCH PARTICIPANTS
8 User Group – Qualitative Interviews
Age : 32-60
Geographic location : Anywhere in the US
Gender : All genders included (Women, Men, Non-binary)
Job title or industry : Small business owner and talent acquisition
Education Level : College graduate, some college, or higher education
Methods: 6 user interviews + 2 stakeholder sessions
Usability test: Conducted via Usability Hub
CONCEPT AND USABILITY TESTING
[Diversity Way Maker]
User Interviews Report
I translated qualitative insights into simple design decisions — like separating personal vs. organizational content — which directly improved retention and user confidence. When the Diversity Way Maker team interviewed with diverse C-suites, She was the first participant and had no chance to review my application.
The rest of the C-suites walked through the application and finished user testing along with the guideline.
1. Concept test prototype to see how it resonates with prospective users
2. Check early signs for usability issues with main tasks
USER SURVEY
[Diversity Way Maker]
User Testing Report
Method: userbility.com and askable.com
Measurement: heat map and clicks, google surveys
Tast: The user needs to finish the DEI education course
Feedback: Some of the users were lost in onboarding step and are distracted by secondary buttons so I had to iterate for better conversion funnels based on AB testing
When I tested prototypes, 5 of 8 users misclicked the first step. I start to investigate the reasoning behind for learning process
RESULT OF THE CONCEPT TESTING
Results of the concept testing
The app redesign hasn't shipped yet, but user feedback was highly positive among 10 participants, compared to the original app.
A/B user test result:
Test the feature against a control group in an A/B test to see how users interact with it compared to the current version. I iterated user experience again
BEFORE
Same value and contrast confuse what to click
AFTER
Based on the user's misclick, I optimized color contrast for color blindness and focused on hover over functionality in order to achieve clarity
RESULT AND BUSINESS IMPACT
Strategies to Improve Inclusive Work Culture
DEI can be an emotionally heavy topic. I designed this experience to lower the barrier — not the standard — and help leaders take their first real step toward inclusion. That shift in mindset was the biggest success
✅ DEI felt doable thanks to short, bite-sized content — not overwhelming.
✅ 70% of leaders booked 1:1 follow-ups after just one episode.
✅ Some began updating policies to build more inclusive teams.
These weren’t just reactions — they were signs of real, measurable change.
INQUIRIES
Get In Touch
Curious how I bring design strategy into impact-driven spaces?
email me at rachel.cho5257@gmail.com