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👋 I'm Rachel, a seasoned UX Designer with 7 years of experience in e-commerce, retail, food services, manufacturing, gaming, and entertainment.

I am currently at Pfizer 
The case study password has been updated. Feel free to reach out if you'd like access to additional case studies.

 
 

SENIOR UX DESIGNER & RESEARCHER | WEB | 2024-2025

Minimize technical Issues in incident management logistics from 3 minutes to 30 seconds

Conducted 25 live user research interviews and facilitated data-driven decision-making 

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LEAD UI/UX DESIGNER | WEB | 2024

Led the design of the kitchen manufacturing data visualization dashboard, enhancing commercial equipment usability, achieving 52% to 78% user satisfaction.

Redesigned 3 prototypes resulting in a 10% boost in user engagement and a 7% increase in user retention.

UX DESIGNER | WEB | 2023

Redesigned 3 prototypes, enhancing user engagement by +3% and deep VR research and alumni engagement.
Conducted 10 qualitative and 50 quantitative user interviews, resulting in a 10% improvement in alumni engagement

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UX DESIGNER | WEB | 2022

Greenpeace Malaysia

Analyzed Greenpeace donation process, led redesign, driving increased revenue by 10%

UX DESIGNER | MOBILE | 2022

Led the design and development of a mobile DEI education podcast aimed at enhancing executive learning.

Achieved a 70% user satisfaction rate, with the NPS score increasing by 20 points after launch.

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UX DESIGNER | WEB | 2021-2022

Online-Go (OGS)

Global User Distribution +39% expanded across

25 countries

Average Session Durations +28% increased

"Never confuse movement with action."

- Ernest Hemingway

"Out of clutter, find simplicity. From discord, find harmony.

In the middle of difficulty lies opportunity."

  - Albert Einstein

Website design and content © 2024 by Rachel Y Cho.  

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