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👋 I'm Rachel, a seasoned UX/UI Designer with 7 years of experience in e-commerce, retail, food services, manufacturing, gaming, and healthcare. 
Feel free to reach out if you'd like access to additional case studies.

SENIOR UX DESIGNER & RESEARCHER | B2B WEB | 2024

Collaborated with cross-functional teams and led stakeholder and user interviews to gather actionable insights

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LEAD UI/UX DESIGNER | B2B WEB | 2024

Led the design of the kitchen manufacturing data visualization dashboard, enhancing commercial equipment usability, achieving 52% to 78% user satisfaction.

Redesigned 3 prototypes resulting in a 10% boost in user engagement and a 7% increase in user retention.

UX DESIGNER & RESEARCHER | B2C WEB | 2020

Led tailored alumni perks and optimizing the mobile experience.
Achieved a 41% return visitor rate and improved the mobile usability score from 68 to 93.

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CONTENT DESIGNER | B2C WEB | 2019

Cultural UX Writing at Scale

How I balanced clarity, brand tone, and cultural nuance across languages.

Transcreating UI microcopy to connect global design with local emotion.

Beyond translation: UX writing for high-context Korean audiences.

"Never confuse movement with action."

- Ernest Hemingway

"Out of clutter, find simplicity. From discord, find harmony.

In the middle of difficulty lies opportunity."

  - Albert Einstein

Website design and content © 2024 by Rachel Y Cho.  

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