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👋 I'm Rachel, a seasoned UX Designer with 7 years of experience across e-commerce and retail, commercial food service, gaming, and entertainment.

I am currently working for Pfizer (Contract with BlinkUX)

 
 

SENIOR UX DESIGNER & RESEARCHER | WEB | AUG - CURRENT

Analyzed IBM Gen AI data models, providing actionable insights to improve dashboard design and development
Conducted 25 live user research interviews with key stakeholders, facilitating data-driven decision making on dashboard requirements and features

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UX DESIGNER & RESEARCHER | WEB | JUNE - SEPTEMBER

Led the design of the kitchen manufacturing data visualization dashboard, enhancing commercial equipment usability, achieving 52% to 78% user satisfaction.

Redesigned 3 prototypes resulting in a 10% boost in user engagement and a 7% increase in user retention.

CONTRACT UX DESIGNER | WEB | JUL - SEP 2023

Redesigned 3 prototypes, enhancing user engagement by +3% and deep VR research and alumni engagement.
Conducted 10 qualitative and 50 quantitative user interviews, driving informed design decisions and improving alumni engagement.

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CONTRACT UX DESIGNER | WEB | MAY - JULY 2022

Greenpeace Malaysia

Analyzed Greenpeace donation process, led redesign, driving increased revenue.

CONTRACT UX DESIGNER | WEB | MARCH - JULY

Elevated user engagement by 15% and conversions by 10% through responsive website designs.

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CONTRACT UX DESIGNER | MOBILE | SEP - DEC 2022

Led the design and development of a DEI education podcast for Mobile, aimed at enhancing executive learning.

Achieved a 70% satisfaction rate among executive participants, demonstrating the podcast's effectiveness in promoting diversity, equity, and inclusions.

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